So, keeping up with trends is essential in almost anything. Well, the same goes for photography. Knowing what's hot and what's not can help you make smarter decisions about your photography gig.
Why Trends Matter
Imagine you're a photographer looking to build a portfolio or start a photography business. You want to focus your efforts where there's actual demand. That's where market trends come in handy. They tell you what people are interested in, and by tapping into these trends, you can attract more clients or followers.Using Google Trends
Now, there's this nifty tool called Google Trends. It's like a crystal ball for photographers. Here's how it works:
- Keywords vs. Topics: When you search for specific terms (like 'landscape photography' or 'portrait photography'), Google Trends shows you how those words have been explored over time. But, searching for a topic gives you a broader picture by considering related terms. Think of it as a big-picture view versus a zoomed-in one.
- Topics Can Be Gold: 'Topics' can be your best friend for figuring out what people are into. You can start by exploring 'topics' to identify promising niches. Once you understand the bigger picture, you can zoom in with 'search terms' to see specific trends.
You're keen on diving into the photography world. You'd start by looking at the 'Photography' topic on Google Trends. Set the location to 'worldwide' and choose a time frame, like the past five years. Here's what you'd find:
- Steady Interest: The 'Photography' topic has shown consistent interest over time. That's a good sign; it means people are consistently interested in photography.
- Post-2016 Bump: There was a slight dip in interest after 2016, but it picked up again. The numbers are still impressive.
Finding Your Niche Within Photography
Okay, so how do you narrow it down? Well, you explore sub-niches. Let's say you discover pet or food photography is getting much attention. That's a clue! It means people are keen on these topics, and there's room for you to carve out a niche within them.
A Comprehensive Beginner's Guide to Finding Niche Ideas and Keywords
Welcome to the exciting world of online content creation and digital marketing! As a beginner, you're about to embark on a journey where discovering niche ideas and keywords is essential. These fundamental elements are like the compass guiding your online presence, helping you reach the right audience and improve your visibility. In this in-depth beginner's guide, we'll explain everything in great detail, with numerous examples to ensure your understanding.
1. The Significance of Niche Ideas and Keywords
Let's begin by understanding why niche ideas and keywords are crucial for online success. These elements serve several essential purposes:
- Precise Audience Targeting: Niche ideas and keywords allow you to connect with a specific audience interested in your content, products, or services. This targeted approach increases engagement and conversion rates.
- Effective Differentiation: A well-defined niche sets you apart from the competition. It makes your content more appealing and memorable to your target audience. In a crowded online space, differentiation is critical.
- Enhanced Search Engine Visibility: Relevant keywords are vital in improving rankings on search engines like Google. When people search for topics related to your niche, using the right keywords ensures that your content appears prominently in search results.
Let's start with a straightforward method that involves using Wikipedia to uncover niche ideas.
Step #1: Wikipedia Insights
- Begin by visiting Wikipedia at https://en.wikipedia.org/.
- Locate the search bar on the site.
- Type in your core niche keyword. For this illustration, we'll use "Digital Marketing."
Wikipedia often provides a handy list of sub-niche ideas in the table of contents. These sub-niches are like specialized areas within your broader niche. Look closely, and you'll discover sub-niches that may spark your interest.
For instance, when searching "Digital Marketing," you'll find sub-niches such as "Content Marketing," "Email Marketing," and "Social Media Marketing" in the table of contents.
3. Exploring Google Suggestions for Further Ideas
Now, let's complement your findings by turning to Google.com.Step #3: Leveraging Google Suggestions
Open Google (https://www.google.com/) in your web browser.
Type your "Digital Marketing" niche keyword into the search bar. As you start typing, Google Suggestions automatically offers related sub-niches and keywords.
In our example, Google may suggest terms like "Digital Marketing strategy," "Digital Marketing courses," and "Digital Marketing trends."
4. Validating Niche Ideas with Google Trends
With your list of niche ideas, let's ensure they are worth pursuing by using Google Trends.Step #4: Google Trends Validation
- Select one of your niche ideas. For instance, let's choose "Content Marketing."
- Navigate to Google Trends at https://trends.google.com/ and enter "Content Marketing" as the search term.
- You'll see a graph displaying how the interest in "Content Marketing" has evolved.
5. Exploring Trending Sub-Niches and Queries
But don't stop there—Google Trends offers more valuable insights.
- Scroll down on the Google Trends page to find related topics and queries. These can lead to trending sub-niches or specific questions within your chosen niche.
6. Finding the Perfect Balance
In the vast landscape of niche ideas, you want to find the sweet spot—a balance between search volume and commercial value. Some niches may exhibit lower search volume, but if they're just beginning to gain momentum, they can hold immense potential.
Navigating the Competitive Landscape
In the vast realm of photography, competition can be fierce, especially in high-level niches. Typically, giant corporations dominate the online space for competitive terms in popular places. As entrepreneurs, we often lack the resources to go head-to-head with these industry giants. That's where sub-niches and micro-niches come into play as more innovative options. The more you narrow your niche, the less competition you'll encounter. However, there's a delicate balance to strike because going to a place could lead to a market that needs to be more significant to sustain your efforts.
The key to finding the right balance is thorough keyword analysis, particularly those directly related to your sub-niche or micro-niche ideas. This process helps you determine whether the main keywords you want to target are too competitive or if there are opportunities with less competitive terms.
Conducting Keyword Research with an SEO Tool
You'll need access to an SEO tool to perform effective keyword research. Here's how to do it using tools like Keysearch and SE Ranking:Example: Exploring the Trend of 'Food Photography
Let's dive into an example to understand this process better, focusing on the trending sub-niche of 'Food Photography.'
As shown in the image below, you'll notice that the difficulty in ranking for the term 'Food Photography' is manageable, but there's a catch. This level of competitiveness is feasible mainly if you have an established website. If you're starting with a new website, you'll likely need help to rank for such a competitive term.
Additionally, 'Food Photography' boasts a substantial search volume, which is excellent, but the cost per click (CPC) is $0.89, a bit on the lower side.
Assessing the Competitive Landscape
In the 'Food Photography' niche, you'd need to consider looking for topics with less competition to start creating content and gradually building your domain authority. This is a strategic approach until you can compete for more competitive terms.With the assistance of your SEO tool, you can search for related terms and select keywords that are relatively low in competition.
Keyword Research Insights
For instance, you can explore related terms to 'food photography' and choose keywords with low competition. You can develop a list of viable keywords by applying quick filters to remove competitive results or keywords with low search volume. In this example, we found 43 keyword ideas that met our criteria:
This process only took five minutes and yielded a list of keywords with low competition and decent search volume. With time investment, you can uncover numerous niche topics with minimal competition. The key takeaway here is to steer clear of highly competitive terms and always seek keywords where you can rank effectively.
50 Inspiring Photography Niche Ideas with Less Competition
In photography, finding your niche is a powerful way to stand out and thrive. Here are 50 fantastic photography niche ideas that offer opportunities for less competition:
Majestic Vistas Photography
- Biodiverse Wilderness Photography
- Expressive Character Portraiture
- Elegance in Wedding Storytelling
- Urban Chronicles Photography
- Adventurous Sojourns Captured
- Haute Couture Imagery
- Gastronomic Artistry Photography
- Microscopic Marvels in Focus
- Noir Aesthetic Photography
- Avant-Garde Visual Arts Capture
- Eventful Moments Documented
- Dynamic Athletic Photography
- Architectural Marvels Lensmanship
- Candid Real-Life Storytelling
- Submerged Underworld Exploration
- Skyward Aerial Perspectives
- Product Elegance Unveiled
- Automotive Excellence Portrayed
- Concert Spectacle Photography
- Contemporary Lifestyle Chronicles
- Animal Companions in Frames
- Inanimate Poetry in Pixels
- Enigmatic Nocturnal Realm
- Cherubic Newborn Portraits
- Conceptual Abstractions in Art
- Intimate Personal Narratives
- Analog Vintage Photography
- Corporate Visionary Imaging
- Indoor Spatial Masterpieces
- Fashion Editorial Extravaganza
- Industrial Landscapes Revealed
- Real Estate Essence Unveiled
- Celebrities in the Limelight
- Character Portrayal and Depth
- Dynamic Sports Kinetics
- Aerial Magic with Drones
- Vintage Aesthetics Revived
- Urban Exploration Wonders
- Candid Street Chronicles
- Architectural Interiors Odyssey
- Professional Corporate Profiles
- Wildlife and Avian Grandeur
- Celestial Landscape Odyssey
- Exotic Travel Lifestyle Tales
- Pet and Creature Poetry
- Time-Warp Visual Narratives
- Adrenaline Auto Racing Captures
- Culinary Artistry Visualized
- Innovative Experimental Vision
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2 Comments
Wow, this article is a goldmine of niche inspiration! Your practical tips make the process seem much less daunting. I can't wait to explore these ideas and carve out my unique space in the blogging world. Thanks for sharing!
ReplyDeletegreat tips
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